MARTA Rolls Out Location-Based Advertising On Buses

MARTA bus riders might notice a new kind of advertisement the next time they ride — one that’s based on where they are on the bus’s route and what time of day it is.

MARTA’s marketing director, Jennifer Wright, says the transit agency is launching the GPS-targeted advertising on buses this week.

“It could be programmed so that you’re driving on the bus getting towards a Starbucks,” Wright said, and “the ad could say, ‘Starbucks has, you know, whatever coffee special offer,’ or whatever this promotion is.”