Atlanta-based Lumistella Company's The Elf on the Shelf franchise observes the magic of Christmas year-round

The Lumistella Company ensures that the magic of Christmas thrives year-round with its Elf on the Shelf franchise. (Pixabay)

Christmas trees, twinkling lights, wreaths, and mistletoe set the stage for the season’s annual visit from the North Pole’s very own Santa Claus! But what if the magic of Christmas could extend beyond Christmas Day and last all year long? 

The Lumistella Company has answered that question as a fun-filled place where the magic of Christmas thrives year-round with its The Elf on the Shelf franchise.

In this interview, founder, co-CEO and chief storyteller of the Atlanta-based Lumistella Company Chanda Bell joined “City Lights” host Lois Reitzes to talk more about the company. 



“Growing up with The Elf on the Shelf in my home, it’s so magical for children. It was my favorite memory of Christmas and the holidays, and probably even of my childhood,” Bell said. 

More information about Lumistella Company’s world-famous The Elf on the Shelf is available here.