Georgia-Pacific announced on Wednesday plans to transform its 51-floor headquarters and surrounding city block into one of the largest mixed-use redevelopments in the country.
According to a press release from the company, the area will become repurposed into a “dynamic mix of residential living, modern office spaces, retail, restaurants and a landscaped central plaza for gathering.”
“The office landscape has changed, and we recognize that the adaptive reuse of our site and office tower can create greater long-term value,” said Christian Fischer, president and CEO of Georgia-Pacific, in the release. “We are also acutely aware of the need for more residential, shopping, dining, and entertainment options in our downtown neighborhood, which is why Georgia-Pacific is excited to provide a space that will offer unmatched opportunity in Downtown Atlanta.”
Formerly the site of the famous Loew’s Grand Theatre, which housed the premiere of the 1939 classic film “Gone with the Wind,” the Georgia-Pacific headquarters has been in its current location since the building’s completion in 1982.
Known for its distinct architecture style, the building holds in central location in the city, with a neighboring presence to Georgia State University, and walkable access to Atlanta staples such as Georgia Aquarium, World of Coke and Centennial Olympic Park.
Plans for the redevelopment, which are expected to be completed by the end of fall 2027, include over 400 apartment units on the building’s higher level floors, over 100,000 square feet worth of retail, dining and entertainment and an additional 35,000 square feet dedicated to the construction of a central plaza.
Other amenities include over 2,100 parking spaces and adjacent access to MARTA, as well as future plans for hotel and additional retail and residence development.
The company stated that they plan to revitalize their downtown property as “the cultural heart of Atlanta,” assembling a team of industry development experts to help transform their vision into a reality.
After the development’s completion, Georgia-Pacific said that they hope to foster a welcoming and accessible area that can be seen as a benefit to surrounding businesses, as well as their employees.
“Georgia-Pacific’s initial plans for a transformative redevelopment of this scale in the heart of Atlanta align perfectly with our vision to reimagine Downtown,” said Katie Kirkpatrick, president and CEO of the Metro Atlanta Chamber, in the release.
Another supporter of the redevelopment plans is Atlanta Mayor Andre Dickens, who stated that the project aligns with many of the city’s “Moving Atlanta Forward” initiatives.
“With redesigned public spaces, new retail and restaurants, as well as easy access to public transit, we are creating a unique downtown neighborhood that will bring fresh energy to our city,” Dickens said in the press release. “This development will draw residents, visitors, and businesses alike, reinforcing our vision of a safe, inclusive, and thriving downtown—one that is family-friendly and nurtures new talent. It’s about building a better Atlanta for everyone—today and for the future.”
