In Atlanta’s gentrifying neighborhoods, the requests from investors can be relentless. Residents receive daily fliers, phone calls and text messages promising cash for their homes.
The offers are a common strategy used by investors looking for properties at discount prices around Atlanta. But now they may be illegal.
The Atlanta City Council voted Monday to make “commercial harassment” a city-level offense. The law prohibits investors from pressuring homeowners into selling their properties. That means if homeowners turn down investors’ initial offers, they can’t reach out again for six months.
The legislation was sparked by an investigation by WABE and APM Reports that revealed the harmful effects of predatory investor practices in longtime Black neighborhoods where new development is raising home values.
The series of reports found homeowners regularly sold for prices well below market value. In some neighborhoods, 1 in 4 properties, sold by the person living in them, sold for amounts low enough to be less than half the estimated fair market value, according to Zillow and the Fulton County Tax Assessor.
