A Super Bowl ad for Ram trucks that featured the voice of Dr. Martin Luther King Jr. is showing the divide between King’s children when it comes to representing his legacy.
The ad features people performing acts of service set against King’s words. It comes months before the 50th anniversary of King’s assassination.
In Twitter posts Sunday night, King’s daughter, Bernice King, and the King Center for Nonviolent Social Change, founded by Coretta Scott King said permission to use King’s voice would not have come from them.
Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial.
— The King Center (@TheKingCenter) February 5, 2018