Atlanta-based tech nonprofit launches initiative to meet needs of local students at start of school year

As students across metro Atlanta return to school, a local social entrepreneur is working to make sure students have the school supplies they need for a successful school year.

School is back in session.

Hundreds of thousands of students across metro Atlanta have either already started school or gearing up to return to school.

And while it’s an exciting experience for some, back-to-school shopping can be a huge expense.



According to data gathered from the National Retail Federation, families with children in elementary through high school plan to spend an average of $890 on school supplies.

Data also reveals that 1 in 5 children who live in poverty in the U.S. can’t afford to buy school supplies.

On Wednesday’s edition of “Closer Look,” Blake Canterbury, the founder of Purposity, talked with show host Rose Scott about his company’s back-to-school initiative and how the nonprofit platform is using technology to meet the needs of people.