Fast-food chain Bojangle’s has its eye on Atlanta with plans to open several more locations in the area this year.
That brings its total number of Atlanta locations to at least 45, or about one-third the number of local Chick-fil-A restaurants here. Add in Popeye’s with 10, Church’s Chicken with 32, and KFC with nearly 60, and it’s clear Atlanta has a lot of chicken choices.
“In order to make it, you’ve got to make it in Atlanta,” says restaurant analyst John Gordon of Pacific Management Consulting Group.
But is the market saturated?
That’s hard to say, says Gordon, partly because it’s hard to define a “typical” Atlanta chicken consumer.
