Cinematic Experience While Driving: W Hotel Debuts Billboard Movie
Pablo Henderson
If you are driving down I-75/85 South in the next week, you may spot something you have never seen before… a film debuting on a billboard.Listen to the audio version of this story.
The movie is called Pixel. The film will run on the side of the W Hotel in downtown Atlanta where more than 250,000 people drive every day.
Therefore, filmmaker Felipe Barral had a difficult task. Due to the Georgia Department of Transportation regulations, his movie billboard could not have any sound, it could only be 10 seconds long, and it could only show motion in the first and last 2 seconds.
“All of those limitations to me were really windows of opportunities. I really love challenges. I really love to create something when you know you have a lot of limitations.”
Pixel will focus on the relationship between a young woman and her dying father. And because the film will have no sound or dialog, Barral chose dancers as the medium for telling his story.
W Hotel Marketing Manager Pablo Henderson discussed how using short clips and flashing static images accurately matches his audience.
“We live in a society with a lot of subliminal messages. We are constantly surrounded with advertising, but we also have relatively short attention spans.”
Henderson felt the project was the perfect way “to bring one of the Hotel’s brand passion points to life”…the arena of film.
Pixel will showcase thirteen 10 second episodes over the course of 26 weeks.
http://www.watlantadowntown.com/pixel
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