Delta Leads Attempt at Fare Hike
Atlanta-based Delta Air Lines is hiking domestic ticket prices. 
FareCompare.com CEO Rick Seanyy says Delta is testing the waters by adding between $4 and $10 each way on domestic tickets.
Of the 12 attempted fare hikes this year, Delta has led eight.
In order to stick, other carriers must also match the increase. Otherwise, price-conscious shoppers will book on other airlines. That’s happened just three times this year.
As of this afternoon, no one else had raised prices.
Update: American and United have since matched Delta’s hike. Alaska has too, but only on codeshare flights. JetBlue and Southwest, thus far, have not increased prices. If Southwest matches the new fares, it’s likely the increase will stick.
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