How AI is reshaping the retail industry, shopping experiences

Data shows that technology is not only transforming the retail industry but it is also changing the shopping experience for consumers. Cashier-less technology and automated inventory management are examples of how artificial intelligence (AI) is being used in the retail industry.

Georgia State marketing professor Denish Shah, who is an expert on the impact of digital technologies on consumer behavior and marketing, says AI is not regulated, and there are pros and cons about the technology as it continues to merge with the retail space.

On Tuesday’s edition of “Closer Look,” Shah talked with show host Rose Scott about the evolution of AI and virtualization and what the future of shopping could look like.