Since “Bridgerton” graced our TVs in 2020, it’s been rapidly binge-watched worldwide, garnering 12 Emmy nominations. The lavish period drama inspired Atlanta R&B artist Jazmine Robinson‘s new music video, “Money and Cars,” and her new single premiered exclusively on Pinterest TV earlier this year. Pinterest TV is a new Atlanta-based platform that features a series of live original episodes with creators on Pinterest. Robinson joined “City Lights” host Lois Reitzes via Zoom along with Pinterest TV’s creator marketing lead of partnerships Namita Gupta for a conversation about their collaboration and mutual love of “Bridgerton.”
Interview highlights:
A music video in collaboration with actual homegrown creators:
“Melissa [Effa, ‘Money and Cars’ music video director] and I really wanted to make sure that we had everything we needed to make this feel grand, and so the first thing we found was the Hay house, which was in Macon, Georgia. It was a museum, and it was beautiful. I mean, I walked in, and I was like, ‘Oh my goodness….’ I was so overwhelmed. So I knew that everything had to match that level in standard.”
Robinson continued, “We initially reached out to a couple of designers, but the turnaround being so fast, I actually came to my mother, and I was like, ‘Mom, I need you to help me make dresses for my music video,’ and she made every single piece.” She added, “Of course, we had people come in for hair and makeup, but one of the big leaders in the hair department was actually my sister, and she was like, ‘I feel like you guys should do it bigger.’”
How “Bridgerton” inspired an irresistible aesthetic for “Money and Cars:”
“I’m also an actress. So I fell in love with the idea that I could be a part of this story. But outside of ‘Bridgerton’ being a great storyline, it’s also so diverse; you know what I mean? From who the queen is, the different colors and range and races that they put in, how it’s painted is beautiful. And we wanted to embody beauty, specifically the Black beauty, and what that means to be put in that light… We’ve never seen anything like ‘Bridgerton’ before, and that’s what we were going for – like a grand version of what black Beauty and Black excellence truly is.”
Jazmine on how she’s leveling up in the music industry:
“A big part of finding your voice has to do with trial and error, and a lot of people don’t seem to find their voice because they haven’t tried enough. I have failed multiple times – proudly, though – knowing that I was searching for the patterns. And once I can see those things, I’m like, ‘Oh, I like this a lot,’” said Robinson. “I want people to feel that essence of happiness and that part of me through my music and when they speak to me and meet me.”
“I feel just really more confident,” Robinson reflected. “I think, like many, we’re in the fruits of our labor as far as what we did in the pandemic, and I feel confident in all the work that happened and transpired during that time at home alone… That’s across the board, in my life and my music and the things that I’m putting out. When the music video came out, I said to everyone, ‘This is the best thing I’ve ever done.’”
Robinson’s music video for “Money and Cars” is available to watch now via Pinterest TV, which can be accessed on the Pinterest mobile app. Viewers can also see her video posted on Pinterest here.
