'SHEIN x Rescued' aims to minimize waste by upcycling deadstock fabrics
This story was updated on Thursday, June 20 at 1:03 p.m.
The fast fashion industry is a major contributor to climate change — accounting for up to 10 percent of global carbon dioxide emissions.
In recent years, deadstock fabrics have emerged as a source of promising sustainable change in the fashion industry. Deadstock fabrics are the leftover materials that come from fashion producers who overestimated their fabric needs.
The online fashion company Shein, often heavily criticized for its contributions to fast fashion, recently launched the “SHEIN-x Rescued” collection with Queen of Raw — a technology company that helps businesses minimize waste in their supply chains — as part of its SHEIN X Designer Incubator program.
The incubator aims to support small businesses that create new, ready-for-market designs using deadstock materials. One of the designers a part of this new program is Atlanta fashion designer Christian Allana, who joined “City Lights” producer Summer Evans via Riverside to discuss her journey into the fashion industry.
On July 31 at Gypsy Kitchen, a panel discussion will take place about the Future of Fashion, including emerging trends, the impact of technology on design, evolving consumer preferences, the fashion landscape in Atlanta and more. Atlanta-based SHEIN X designers will be on the panel alongside local industry professionals, leaders and other influential figures, who will share their insights and predictions.
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