Silver Airways Bets on Turboprops, Small Markets
More than a decade ago, airlines ran away from turboprops in favor of regional jets.
But in today’s environment of $100 a barrel oil, carriers can’t ditch the gas-guzzling jets quickly enough.
That’s why Silver Airways says it can make money by bringing back the turboprop, says Silver’s Matthew Holliday:
“The Saab turboprop consumes approximately 60% less fuel per hour than a 70-seat regional jet. That allows us to keep our costs down.”
This week, Silver began service between Atlanta and Gainesville, Florida and Greenbrier, West Virginia.
In the fall, Silver adds cities in Alabama and Mississippi.
Holliday says Silver has entered a marketing agreement with Delta Air Lines. Customers will soon be able to book flights and connections on Silver through Delta.
It currently operates a similar agreement with United Airlines.
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